In the 1930’s and again in the 1980’s popcorn
had a boom. Now the incredible snack is entering its third golden age as
America’s favorite snack.
From February 2016 to February 2017, sales of
ready-to-eat popcorn and caramel corn rose 16.9%. During this time, we have
seen popcorn chips, popcorn cakes, and other spin-off-products.
Disneyland recently launched a
glow-in-the-dark popcorn bucket, based on Oogie Boogi (the villain in the Nightmare
Before Christmas). The bucket sells for $15 each.
Since popcorn sales tend to peak in the fall,
October is “national popcorn poppin’ month.” (This is according to Patrick
Corcoran, spokesman for National Association of Theater Owners.)
According to Corcoran, popcorn is the most
popular item on the menu for moviegoers. Some cinemas are offering gourmet
brownies, vegan sandwiches, and even high-end coffee. But even with these
unique offerings, the top seller is still popcorn.
And it doesn’t matter how terrible the movie
is—popcorn still sells. In fact, Hollywood has just endured its worst summer
box office in a decade—but popcorn still sells. Americans grew up with popcorn.
It’s part of our history. It’s part of having fun.
Americans consume 14 billion quarts of popped
popcorn annually, which equates to 43 quarts per man, woman, and child. Almost
three-quarters of those 43 quarts is eaten at home. The rest is eaten in
cinemas, stadiums, schools, and other places.
Popcorn has always been an affordable snack.
For five cents a person could get a bag big enough to share with someone.
Popcorn sales boomed in the 1930s in the
movie theaters. Then in 1950s, when television decreased cinema attendance,
popcorn sales fell off.
But in the 1980s, popcorn sells boomed again
with the advent of microwave popcorn. It again fell off after the novelty of
microwave popcorn wore off.
Now, in the 2017s, popcorn is entering its third
golden-age because it is not only affordable and available, but is seen as a
true, nutritious snack. It can be non-GMO, gluten-free wholegrain naturally
high in fiber, low in fat, and low in calories when air-popped. Even with some
oil, a little butter, and a small amount of salt, it can still be lower calories
than potato chips.
Celebrate America’s favorite snack—have a
bowl of popcorn today.
From: Food and Drink, by Rory Carroll, Los
Angeles, September 29, 2017
Prince Harry was watching a men’s sitting
volleyball match at the Invictus Games, enjoying a bucket of popcorn. While he
was chatting with the fellow sitting next to him, a toddler (by the name of
Emily) dipped her hand into his bucket of popcorn, helping herself to a handful
of the delicious snack.
Prince Harry, being the true prince that he
is, clowned around with his new-found friend. Guess they enjoyed the popcorn
From: abc News by Katie Kindelan and Carolyn