Update 12

Update 12: Popcorn’s 3rd Golden Age

In the 1930’s and again in the 1980’s popcorn had a boom. Now the incredible snack is entering its third golden age as America’s favorite snack.

Popcorn boomPopcorn is entering its 3rd boom.

From February 2016 to February 2017, sales of ready-to-eat popcorn and caramel corn rose 16.9%. During this time, we have seen popcorn chips, popcorn cakes, and other spin-off-products.

Popcorn chipsThese are popcorn chips.

Disneyland recently launched a glow-in-the-dark popcorn bucket, based on Oogie Boogi (the villain in the Nightmare Before Christmas). The bucket sells for $15 each.

Since popcorn sales tend to peak in the fall, October is “national popcorn poppin’ month.” (This is according to Patrick Corcoran, spokesman for National Association of Theater Owners.)

According to Corcoran, popcorn is the most popular item on the menu for moviegoers. Some cinemas are offering gourmet brownies, vegan sandwiches, and even high-end coffee. But even with these unique offerings, the top seller is still popcorn.

43 quarts per personAmericans eat 43 quarts of popcorn per person annually.

And it doesn’t matter how terrible the movie is—popcorn still sells. In fact, Hollywood has just endured its worst summer box office in a decade—but popcorn still sells. Americans grew up with popcorn. It’s part of our history. It’s part of having fun.

Americans consume 14 billion quarts of popped popcorn annually, which equates to 43 quarts per man, woman, and child. Almost three-quarters of those 43 quarts is eaten at home. The rest is eaten in cinemas, stadiums, schools, and other places.

Popcorn has always been an affordable snack. For five cents a person could get a bag big enough to share with someone. 

a bag of popcorn cost one nickelFor 5 cents--1 nickel--we could get a bag of popcorn.

Popcorn sales boomed in the 1930s in the movie theaters. Then in 1950s, when television decreased cinema attendance, popcorn sales fell off.

But in the 1980s, popcorn sells boomed again with the advent of microwave popcorn. It again fell off after the novelty of microwave popcorn wore off.

microwave popcorn brought about the 2nd popcorn boomMicrowave popcorn ushered in the 2nd popcorn boom in the 1980s.

Now, in the 2017s, popcorn is entering its third golden-age because it is not only affordable and available, but is seen as a true, nutritious snack. It can be non-GMO, gluten-free wholegrain naturally high in fiber, low in fat, and low in calories when air-popped. Even with some oil, a little butter, and a small amount of salt, it can still be lower calories than potato chips.

Celebrate America’s favorite snack—have a bowl of popcorn today.

From: Food and Drink, by Rory Carroll, Los Angeles, September 29, 2017


Update 12: And Yet Another Popcorn Theft!

Prince Harry was watching a men’s sitting volleyball match at the Invictus Games, enjoying a bucket of popcorn. While he was chatting with the fellow sitting next to him, a toddler (by the name of Emily) dipped her hand into his bucket of popcorn, helping herself to a handful of the delicious snack.

Stop popcorn thief!Stop popcorn thief!

Prince Harry, being the true prince that he is, clowned around with his new-found friend. Guess they enjoyed the popcorn together.

From: abc News by Katie Kindelan and Carolyn Durand