Popcorn Update #9

Another Entry In to Popcorn Gifts

The Midwest Gourmet Food Group at 1-800-Flowers.com, Inc. is looking into expanding into the popcorn gifting market—a market that appeals to millennial consumers. Its Fannie May Confections business was sold to Ferrero International, leaving a hole in 1-800-Flowers.com’s chocolate gifting business.

1-800-Flowers.com is looking into expanding the retail footprint of The Popcorn Factory and Moose Much Gourmet Popcorn.

The gourmet food and gifting business of 1-800-Flowers.com generated $670.5 million in 2016.

Popcorn gift boxPopcorn gift box

The company plans to market new Moose Munch products at musical festivals, sports stadiums, and similar events and venues. The company is looking into new ways to bring their popcorn products to market in other than just the traditional wholesale market. 

The newest potential market—millennials and GenXers—is not as familiar with the company and its products. The challenge is keeping current customers while encouraging the new potential market.

Further, 1-800-Flowers.com is planning a retail push with The Popcorn Factory with new innovation packaging, flavors and formats. Currently available for wholesale are a line of canisters and a line of multi-serve bags of ready-to-eat popcorn with flavors ranging from buffalo ranch to butter toffee with sea salt.

From Food Business News, May 30, 2017, by Monica Watrous

Popcorn and Weight Loss This Summer

As summer approaches, most people are looking for quick and easy ways to lose those extra pounds put on during the winter.

Weight loss is all about cutting calories. Enter popcorn—without butter or salt. Ugh, you say. But wait—here are some interesting ways to consume popcorn that may tickle your taste buds.

Spice it Up

Add red pepper flakes, chopped jalapenos, or hot pepper sauce to popcorn.

Studies indicate that those who eat hot red pepper ate less food and burned more calories (due to the increase in metabolism) than those who didn't.

Don’t like hot stuff (me, neither)? Well, here are some other options.

Salt craving? Turn to chip alternatives

When you need a salty fix, reach for popcorn, not chips.

According to one study, those who munch on a cup of the air-popped treat are significantly more satisfied than their chip-loving friends.

Air popped popcorn and chipsChoose air popped popcorn over chips

Popcorn is a whole grain, is full of fiber, offers great flavor, and provides a satisfying portion size.

Since one cup of potato chips is a dense 150 calories, while the same amount of popcorn is only a super-light 15, you can feel full and slim down with every delicious bite.

Color Matters—Use Red Dinnerware

Yep! That’s right. The color of your dinner plates may actually help you eat less. That’s the conclusion from a study published in the journal Appetite.

For the study, researchers gave 240 participants snacks of popcorn and chocolate chips served on either red, white, or blue plates.

And it turns out that those who munched popcorn or chocolate chips off of red plates ate less overall than those who ate the snacks off of white or blue.

popcorn in red bowlYou tend to eat less when you eat popcorn from a red bowl or plate

Researchers proposed that many of us associate the color red with stopping or caution, which may help encourage eating less of anything that is served on that color.

From The Times, May 29, 2017, Rene Ficek

Tiny Popcorn, Tiny Actions, Big Results

Tiny actions have a mighty impact.

A tiny heirloom popcorn seed, family farmed since its discovery by Samuel Kelty in the 1850s, was nearly lost forever.

Fast forward several generations to Samuel's great-great-great grandson, Richard Kelty. Kelty took the only jar left of the rare seeds, planted them, and cared for them as they began to grow.

But he started having difficulty with the yield, so he hired farmer and soil consultant, Gene Mealhow, to help. Within a year of working together nurturing the seed, Richard and Gene vastly improved the yields and rescued this once nearly extinct variety.

Today, Farmer Gene Mealhow continues to cultivate and nurture tiny seeds popcorn for all to enjoy. The popcorn is known as Tiny But Mighty.

Tiny but mighty popcornTiny but Might Popcorn

Tiny But Mighty Popcorn is an ancient heirloom, Non-GMO popcorn with tiny, hulless kernels packed with flavor. The thin outer hulls virtually disintegrate when popped, so it won't get stuck in your teeth and is easy to digest. Tiny But Mighty is committed to making the best popcorn ever. This applies to every aspect of the farming and production process. Farmer Gene personally tends to seed selection, cultivating the soil and fields to provide the most healthy, natural growing conditions and most naturally flavorful popcorn.

But the story doesn’t end there.

Richard and Gene realized that much like this tiny seed, a disadvantaged child who is nurtured and mentored is able to thrive. This inspired Tiny But Mighty Popcorn to start the #TinyMatters Movement and donate $1 to Big Brothers Big Sisters of Metropolitan Chicago for every unique share of their recent viral Facebook video receives, up to $10,000.

To help inspire others to share and join the movement, Tiny But Mighty has created the #TinyMatters Giveaway, where entrants can take action and win thousands of dollars in prizes.

The team is hitting the road with a Mobile Pop Up Tour to spread the word and galvanize people behind the #TinyMatters Movement.

Gene believes that all children should be given an opportunity to thrive and succeed. He and Richard are doing their best to prove it.

From Tiny But Mighty website