Hershey Chocolates is now entering the ready-to-eat popcorn arena. The chocolate company has purchased Amplify Snack Brands, Inc., the owners of SkinnyPop.
Just so happens that Amplify Snack Brands is the second largest manufacturer in the popcorn ready-to-eat world. It has a market share of 17.5% of the ready-to-eat popcorn snacks. That means Hershey’s has entered the popcorn ready-to-eat-snacks in a big way.
One advantage for consumers, like you and me, is that ready-to-eat popcorn snack brands like SkinnyPop will now be found in more stores.
In addition to Amplify, Hershey’s also owns Krave (purchased in 2015) and barkTHINS (purchased in 2016).
Hershey believes the nutritious ready-to-eat popcorn snacks will grow in popularity over the coming years. Go popcorn snacks!
From Food Business News
Seems like everyone is getting into the flavored popcorn business.
Baskin-Robbins is now serving Gourmet Popcorn in three of its locations—one of which is Murfreesboro, Tennessee. The new Gourmet Popcorn flavors are Caramel Toffee Pretzel and Birthday Cake—flavors also available in Baskin-Robbins ice cream.
Baskin-Robbins plans to increase its popcorn flavors, based on their ice cream flavors.
Sounds interesting—ice cream and popcorn!
From USA Today Network – Tennessee—by Nancy De Gennaro
The Campbell Soup Company has purchased Snyder-Lance, makers of Hanover pretzels, Kettle chips, and Pop Secret Popcorn.
Campbell also owns Garden Fresh Gourmet, Pacific Foods, Pepperidge Farms, and Amott’s brands.
Campbell’s purchases will provide consumers with a variety of better-for-you snacks.
And you thought Campbells was just about soup!
From USA Today Network – Kusa – by Nathan Bomey
Cheeto-flavored popcorn will now be sold in Regal Cinemas in South Carolina, starting December 15, 2017.
Wait—when did Cheetos enter the popcorn world?
Turns out Cheeto Popcorn is a mix of Cheetos cheesy flavored popcorn and Crunch Cheetos. The new flavor will be introduced December 15, 2017.
Cheetos is owned by Frito-Lay North American brands.
Cheeto popcorn sounds interesting. If you like Cheetos (and I do) and you like popcorn (and I do), Cheeto popcorn should be quite a hit!
From WSPA News 7 by the Staff
The Ready-to-eat Popcorn Market Research Report indicates the Global Ready-to-eat popcorn market will provide sustainable growth opportunities from 2017 to 2025.
The report looks at key countries such as the U.S., Canada, the U.K., Germany, France, China, Japan, India, Australia, Mexico, Brazil, and South Africa. The report identifies unique growth opportunities in these countries based on trends that occur in these countries.
So, popcorn and popcorn snacks are expected to be booming for the next 8 years. No wonder big businesses are buying popcorn companies.